The SKINAYA HYDRANAYA serum dropper in near silhouette against a midnight-navy sky

Brand worlds for beauty and skincare, from the first idea to the shelf.

Diaa Shehab
Art director
Brand identity
Packaging systems
Cosmetics & skincare
Research to production
Scroll
Into the projects
01

Projects

For brands

Brand identity and packaging systems for beauty and skincare, from research to the shelf.

Inside the studio

Between projects, the studio draws its own letters.

Family
Diaa Studio Horizon
Width
Extended
Stage
01 — Outline
Weight
100
Ascender 830
Cap height 720
x-height 600
Baseline 0
Descender -250
02

Typefaces

For designers & brands

Original type families drawn by the studio, available to license.

All typefaces
Diaa Studio Horizon — Extended geometric display familyTypeface
03

Studio

About

Who is behind Diaa Studio, and how every project is built.

Diaa Shehab, art director, black-and-white portrait against a bright sky

Diaa Shehab

Art director · Diaa Studio · Türkiye

I build cosmetics and skincare brands end to end: from market research and identity to packaging systems that reach the shelf.

Every project starts with understanding the people, the shelf and the real need, then becomes a system: identity, line architecture, type and packaging that hold together across every product. I also design the studio’s own typefaces.

01

Understand

Market and competitor research, the client and the real need, before any form.

02

Build the system

Identity, line architecture and packaging that hold together across lines and SKUs.

03

Craft

Type, colour, material and finish, chosen with intent and checked at full size.

04

Make it real

Artwork, printers and suppliers, sample review and final approval through production.

Available for new projects · 2026

Let’s build the next brand.

New projects
Brand identity · Packaging
Based in Türkiye
Working worldwide
Languages
English · Türkçe · العربية
Local time
Istanbul